Located in the heart of Hawke’s Bay on the east coast of New Zealand’s North Island, Napier offers a perfect mix of laid-back seaside living, award-winning wine, and striking architecture. After a devastating earthquake in 1931, the city was rebuilt in the distinctive Art Deco style of the time – a legacy that lives on in every street corner, pastel façade, and vintage flourish. But there’s more to Napier than beautiful buildings.
With its Mediterranean-like climate, vibrant food scene, and proximity to some of the country’s finest vineyards, it’s an essential stop on our 28-day New Zealand group tour.
Four unforgettable highlights
Explore Napier’s Art Deco heritage
Take a walking tour of the world’s best-preserved Art Deco city centre. Highlights include the Daily Telegraph Building, the ASB Bank, and the iconic National Tobacco Company building. The annual Art Deco Festival (February) brings vintage cars, swing music and 1930s fashion back to life.
Wine tasting in Hawke’s Bay
Napier sits on the doorstep of one of New Zealand’s premier wine regions. Join a guided tour or cycle between cellar doors to sample bold reds and crisp whites, with local favourites including Mission Estate, Craggy Range, and Church Road Winery.
Marine Parade coastal walk
Stretching along the seafront, Marine Parade is perfect for a stroll, offering ocean views, landscaped gardens, and attractions like the Pania of the Reef statue, the Sunken Gardens, and Napier’s Soundshell amphitheatre.
Cape Kidnappers and the gannets
A dramatic coastal headland just outside Napier, Cape Kidnappers is home to the world’s largest mainland gannet colony. Scenic walks and 4×4 tours are available – or visit the Cape by boat for a memorable wildlife encounter.
Unique experiences in Napier
Art Deco Trust Walking Tour
Led by passionate local guides, these tours share the fascinating story of Napier’s rebuild after the 1931 earthquake. Learn about the significance of design motifs, architectural details, and the cultural rebirth that followed a national tragedy.
Grape Escape Wine Tour
Spend the day exploring the best of Hawke’s Bay’s wine scene. This small group tour includes tastings at four or five vineyards, a vineyard lunch, and plenty of local insights from your knowledgeable host.
Napier’s Vintage Car Experience
Step back in time with a chauffeured ride in a 1930s vintage car, complete with commentary and photo stops. It’s a unique way to immerse yourself in the city’s Art Deco atmosphere.
Bluff Hill Lookout
For panoramic views over Napier Port and the Pacific Ocean, head to Bluff Hill. It’s a short drive or walk from the town centre and is especially beautiful at sunrise or sunset.
Farmers’ Market in Hastings
If your visit align with a Sunday, you may have the chance to visit the Hawke’s Bay Farmers’ Market in nearby Hastings – one of the best in New Zealand, with artisan food, fresh produce, and live music.
A stylish and scenic escape
Napier stands out from other New Zealand destinations with its sense of style and strong identity. Whether you’re admiring its 1930s architecture, sipping wine in sun-drenched courtyards, or walking along the coast with views out to Cape Kidnappers, it’s easy to see why this city is so loved. And thanks to its compact layout and relaxed pace, it’s a place you can enjoy in a single day or stay for a few more.
Add Napier to your New Zealand tour
Napier is a highlight of our 28-day Magic of New Zealand group tour – a journey that brings together the very best the country has to offer. From vibrant cities and remote natural wonders to cultural experiences and iconic landscapes, the full itinerary is designed to deliver an unforgettable experience. Contact us to find out more.
